As an exclusive agent to China’s top photographic talent, as well as a pool of exceptional foreign talent, YYO is the bridge between Chinese and Western photographers working both within China and abroad. In addition to outstanding photographers, we also work with a rich variety of carefully chosen stylists, makeup artists, hair stylists and other creative talents, from the planning of a project right through to post production.

An idea is not dangerous is unworthy of being called an idea at all.


YYO Production was established to work with international fashion brands to ceaselessly develop the fashion advertising industry and constantly push people’s expectations of quality within the Chinese market. By providing services including brand analysis, visual position, creative concept, art direction, media placement and public relation, our goal is to assist fashion brand build brand competitiveness with professional strategies and international visions.

Make it a lifestyle, not a duty.

在2014年, YYO Foundation得以建立,旨在创建一个可持续性发展的专业创意平台, 以支持时尚行业的新锐设计师、时尚摄影师、导演及时尚造型艺术家为使命,扶持有理想的青年创意人。

YYO Foundation was established in 2014, aiming to provide a consistent and developmental platform for young talents in the industry including fashion designers, photographers, fashion stylists and other creative artists.