YYO Presents

CELIA B FASHION SHOW @Shanghai Fashion Week 2014AW


Shanghai, 25 March 2014 – YYO, China’s premiere artist management and brand consultancy agency, is proud to introduce Celia Bernardo, the first Spanish designer to present at Shanghai Fashion Week, with her brand Celia B’s new collection Le frick C’est Chick shining down the AW2014 runway, whilst launching the YYO Foundation at the occasion with the mission to support new talents in the industry.

Celia’s designs are filled with inspirations stemming from her travels across the globe, from stripes seen in Rajasthan to batiks from Indonesia. The unique and Bohemia brand creates an aesthetic blend of traditional motifs that take on a new life when blended with exaggerated textures and bold bursts of color. Celia B’s Autumn/Winter 2014 Le frick C’est Chick collection is brimming with a uniquely mixed combinations from cultures and tribes around the world, in complex knits, rich textures, visual motifs and vivid colors, presenting a strong and state-of-the-art fashion attitude.

For Celia B’s Autumn/Winter 2014 campaign, YYO brought together a star team of artists, famous fashion photographer Li Qi, fashion stylist Debarah Lee, hair stylist Parco Cheung, and makeup artist Xin Miao, to create the Le frick C’est Chick pictures with unique colors and fashionable images.