MISSYSKINS FASHION SHOW @ Shanghai Fashion Week 2015AW
MISSY SKINS BY NATASHA IVACHOFF is the first Australian independent designer brand launched by YYO Foundation during the Shanghai Fashion Week. MISSY SKINS’s brand inspiration is derived from the use of leather, and is committed to the development of exquisite leather craft, while maintaining the ability to show the natural beauty of these precious materials. Today, MISSY SKINS has a lot of loyal fans, including the A-list Celebrities, women and bloggers both in China and overseas.
During the 2015 autumn and winter season, MISSY SKINS BY NATASHA IVACHOFF the main brand, created ‘The Showgirl’ collection. This collection features the perfect blend of chiffon, silk, wool and leather to create beautiful and highly wearable clothing, which fully reflects the designer’s ability to extract inspiration from culture and the arts.
The YYO production team chose to portray the flamboyant, modern women profile as the theme for the 2015 autumn and winter series, working alongside young fashion photographer; Lolita Sharun. Lolita showcases the various styles and angles of the Showgirl series with her unique vision behind the lens. YYO production team strives to find a balance in tradition and innovation, and integrates the concept with young attitude to reach a cohesive image to represent the brand.
MISSY SKINS BY NATASHA IVACHOFF是YYO Foundation在上海时装周期间推出的首个澳大利亚独立设计师品牌。MISSY SKINS的品牌灵感源于皮革,致力于开发精致的皮革工艺,旨在表现这些珍贵材质的自然之美。如今，MISSY SKINS已拥有许多忠实粉丝，其中更包括中国及海外时尚潮流圈的一线明星、名媛及博主。
MISSY SKINS BY NATASHA IVACHOFF作为该品牌的主线系列, 在2015秋冬The Showgirl系列中,通过完美混合皮革与薄纱、真丝、羊毛创造了美观又极具可穿性的服饰,充分体现出设计师善于提取文化与艺术的能力。
YYO制作团队以个性张扬的摩登女性为主题打造出2015秋冬系列的宣传大片，青年时尚摄影师Lolita Sharun担当此次大片的拍摄，用其独特的眼光展现了The Showgirl系列的万种风情。YYO制作团队在传统与创新中寻找平衡，尝试以年轻化的态度来诠释品牌理念，成功升华品牌形象